Radio voice for migrants in the Valley is going silent

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July 22, 2008 09:28 PM    View printable version     Link to this comment   
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May 25, 2007

Radio voice for migrants in the Valley is going silent

The only news/talk-radio station in the Valley aimed at Latino immigrants is going off the air, the victim of a faltering economy, ongoing crackdowns on undocumented immigrants and a tough market for Spanish talk radio.

KNUV-AM (1190), also known as La Buena Onda, will sign off July 31, but the station has begun phasing out much of its programming. Its signature Enlace call-in show aired Monday for the last time.

Its sister station in Denver, KNRV-AM (1150), signs off this month, too.

The closings come just two months after LAT-TV, a Houston-based Spanish cable-television network that broadcast in Phoenix, went out of business.

"We will see more Spanish-language publications and media outlets closing because it's a tough economic environment," said Ricardo Torres, chief executive of Latino Perspectives magazine in Phoenix.Laughing

Torres, a former manager of Spanish radio stations in Phoenix, said that KNUV was torpedoed by the state's slumping economy and stepped-up immigration enforcement, both of which are driving immigrants from Arizona. That has led to a drop in listeners, which has translated into a fall in advertising revenues.

"The industries that rely on immigrants are hurting: construction, agriculture and hospitality," Torres said.

"And what is happening is the immigrant community is shrinking due to bad economic times and the current hostile atmosphere created by (Maricopa County) Sheriff Joe Arpaio and laws passed by the Legislature."

During the past several months, Arpaio has launched a series of crime sweeps in Phoenix, Guadalupe and Mesa that have resulted in the arrests of hundreds of illegal immigrants.

The state's employer-sanctions law, which took effect in January, has made it increasingly difficult for illegal immigrants to get jobs. It requires employers to verify work eligibility or risk having their business license revoked.

Phoenix is the eight-largest Latino-media market in the country. Launched in August 2005, KNUV's goal was to give Latinos information needed to get by in the larger community, said Heberto Limas-Villers, president of New Radio Venture, the company that owns KNUV and KNRV.

"We wanted to be as informative as we could so they could make decisions about anything from politics to education," Limas-Villers said.

The station's demographic is 35- to 64-year-old Latinos.

At its height, the 24-hour station had a team of 45 reporters, producers and anchors, making it much more expensive to run than a music station, Limas-Villers said.

The station covered street marches and immigration sweeps. Sometimes, interviews with illegal-immigration suspects were broadcast live from the backs of police cars.

The station also broadcast programming about topics including immigration, education, health and personal relationships.

Averting pool drownings, AIDS prevention and diabetes were among the issues the station covered. Many top public officials, including Phoenix Mayor Phil Gordon, Arizona Superintendent of Public Instruction Tom Horne and Gov. Janet Napolitano, were regular guests.

Limas-Villers said that the station has lost money since it started but that it was on track to break even this year. After advertisers began cutting their budgets, though, investors decided to pull the plug, he said.

Torres said Spanish radio stations, television stations and newspapers are left in Phoenix to provide information to Latino immigrants.

Still, Gerardo Higginson, Mayor Gordon's director of Spanish communications, said the station will leave a void.

"They played an important role in news for the Spanish-speaking community," he said.

 

Reach the reporter at daniel.gonzalez@arizonarepublic.com or 602-444-8312

July 22, 2008 11:41 PM    View printable version     Link to this comment   
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November 6, 2007
Relocating to Mexico may be a good idea.
July 22, 2008 11:55 PM    View printable version     Link to this comment   
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February 14, 2007
Awww....gee, that's so sad.  I can't imagine why Pelosi isn't stepping in to stop this ourage!!!  Imagine such a thing happening in this economy!!!  Such a heartbreaking sob story!   Oh, the humanity!!!  Sad   Hey wait, didn't Barack tell us they've learned English?  Let them listen to English speaking radio!!  I take back those crocodile tears.  They don't even deserve them!








"A woman who demands further gun control legislation is like a chicken who roots for Colonel Sanders." Larry Elder
July 24, 2008 04:49 PM    View printable version     Link to this comment   
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April 30, 2007
now it is time for the television programs.Cry


July 24, 2008 05:02 PM    View printable version     Link to this comment   
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February 12, 2007

The Spanish language radio stations in Colorado are still going strong. Even a new Spanish newspaper name of Viva starteed up recently.

Some of the Spanish stations totally wipe out the weaker powered local AM stations, especially at night. Since Colorado is a sanctuary state, this comes as no great surprise.  They really crank up the power if a nearby station is talking about immigration.

July 24, 2008 05:58 PM    View printable version     Link to this comment   
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February 15, 2007

Yeah!!!! I'm glad their going down!  Now how about that Denver area?  Maybe that can be changed too! 

 

from the article above:

Its sister station in Denver, KNRV-AM (1150), signs off this month, too.

 (this is good)

Where is that Spanish newspaper being distributed?    It's got to be something like the Courier?  Maybe some type of county type paper?  The Denver Post/ Rocky Mountain News would never let them squeeze into the market otherwise? 

July 24, 2008 06:12 PM    View printable version     Link to this comment   
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February 5, 2007
There are no english speaking stations allowed to operate in Mexico.


TEXAS: One of the few states that can secede from the Union.
July 24, 2008 07:06 PM    View printable version     Link to this comment   
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May 18, 2007
Oh, gee, don't let "man of the world" obama find out about this or he will have to intervene, after all, what are our kids supposed to listen to once they learn spanish???


If you have to hyphenate your race--you are NOT an American!! This from a French-German-English-Irish-AMERICAN! See how silly this can become?
July 25, 2008 07:57 AM    View printable version     Link to this comment   
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November 6, 2007
Good point Vee!  Say, I wonder how many German, Polish, Italian, etc. stations there are in the valley.
July 25, 2008 11:06 PM    View printable version     Link to this comment   
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February 10, 2007
Brisco, I'm hurt. There was no mention of Irish or Norwegian stations. What did my ancestors ever do to you to make you hate them so much? Well, I can deal with it. Afterall, I AM ALL AMERICAN. Rhonda
July 27, 2008 10:53 AM    View printable version     Link to this comment   
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November 6, 2007
Rhonda, I wrote "etc".  Did you really want me to list them all?...sorry.
July 27, 2008 11:19 AM    View printable version     Link to this comment   
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February 10, 2007

I know, I'm just a little sensitive right now - being shunned and all - but I won't pout anymore about it. I understand you can't waste too much time listing ALL people, so I'll just stop being such a baby about it. ha

As long as AMERICANS' voices are heard loud and clear in OUR COUNTRY and that of our military abroad, I have no complaints.  Rhonda


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